How to use the keywords report to improve SEO performance
The keywords report provides valuable insights to help guide your ongoing SEO strategy.
Analyze keywords to find opportunities to:
Improve Low Ranking Keywords
- Filter by position 8-10 and 11-20
- Evaluate page content relevance and competitiveness of each keyword
- Identify pages with opportunities to expand content or make it more unique
- Research top-ranking pages for those keywords for ideas
- Add/improve content, internal links, and keyword targeting
- Monitor for ranking and traffic improvements
Target High Traffic/Value Keywords
- Filter by minimum estimated traffic/CPC value thresholds
- Research top ranking pages again for content ideas
- Assess if your pages could better target those keywords
- Develop new content optimized for identified target keywords
- Promote content internally and through link building
- Monitor keyword rankings and traffic over time
Identify Keyword Gaps
- Note keywords your site does not currently rank for
- Research top pages and do competitor analysis for those keywords
- Identify relevant target keywords to develop new content for
- Create pages optimized for the target keywords
- Promote pages through internal and external linking
- Track if pages begin ranking for target keywords
Analyze Competitor Keywords
- Filter for keywords competitors outrank you on
- Analyze top competitors' pages that rank for those keywords
- Identify any on-page SEO gaps to address on your own pages
- Make improvements such as content, keywords, links, etc.
- Monitor if rankings/traffic increase for your improved pages
- By following these step-by-step processes, you can continuously improve your organic visibility and performance.