Getting Started: Competitors Dashboard
The competitor dashboard allows you to analyze your SEO performance compared to other relevant domains. With the data in the competitor dashboard, you can gain a better understanding of competitor's SEO success, and find new keyword opportunities for your site as well.
How to Add Competitors:
You can add competitors to your account via your website's settings.
What You'll Find in the Competitor Dashboard
Competitor Chart
The line chart at the top displays trends for each domain over the past 12 months. View traffic, traffic value, or the number of ranking keywords for your domain as well as competitor domains.
You can toggle on/off certain competitors in the key on the right-hand side of the table to view or hide competing domains as needed.
Competitors Table
The table below shows side-by-side metrics for added competitors. Select a competitor to view their individual dashboard.
View SEO Dashboards for Each Competitor
Accessible from the competitors table, this dashboard mimics your own with:
- Overview - High-level stats comparison
- Top Keywords - Competitor's highest-performing keywords
- Top Pages - Their top traffic-generating pages
- Recent Changes - Recent ranking/keyword fluctuations
How to Use the Competitors Report to Improve SEO Performance
- Identify Target Keywords & Pages: Analyze keywords and pages your competitors rank for that you do not. Use this to find new opportunities to develop content and optimize your rankings.
- Benchmark Performance: Compare metrics to top-performing competitors to identify any gaps. Look for areas where they significantly outperform you that could be improved.
- Understand Market Trends: Evaluate if competitors experience similar fluctuations to see if factors are market-wide or specific to your site. This provides an important context for strategizing.
By regularly reviewing competitor data, you can continuously identify new ways to progress your SEO. Don't just look at high-level comparisons - drill down to gather specific on-page and technical optimization ideas to test.